Case study 01 / 08
E-commerceAI-Powered Digital Marketing: Transforming Customer Engagement
An eco-friendly home goods retailer had rising demand and flat online sales. We rebuilt its marketing around AI, from product suggestions to customer service.
Related: AI WorkforceSmart Automation
The results
- Online sales up 32% year over year
- Website conversion rate up 28%
- Email opens up 45%, click-throughs up 60%
- Average order value up 18%
- Customer service response times down 65%
The challenge
- Online sales stuck while demand in the market grew
- Low conversion on the website and mobile app
- Email campaigns that few people opened or clicked
- No way to personalize product suggestions at scale
What we built
- Personalized recommendations. Real-time product suggestions based on browsing and purchase history.
- Smarter email. AI-optimized content, send times picked per customer, and segments that predict who will buy.
- Dynamic pricing. Prices adjusted in real time, with flash sales triggered when they would actually move stock.
- 24/7 AI customer service. A chat assistant that answers routine questions and hands complex ones to a person.